Best Universities to Study Digital Marketing in Spain

Spanish universities are ideal for international students for many reasons, such as the attractive lifestyle, affordable living, courses in English, a great education system, etc. The ongoing development of the latest technologies around Europe attracts international students to study digital marketing, among other related degrees. 

Since the digital market of Spain is among Europe’s largest digital markets, a digital marketing degree in this country is a big deal for international students. Aside from the many factors that make Spain the ideal study abroad destination, there are also numerous degree-level options available to pursue digital marketing studies in Spain.

Here are some of the best universities to study digital marketing in Spain:

Mondragon University

The digital marketing department at the Mondragon University in Spain offers a master’s degree in digital marketing. This one-year program is delivered entirely in Spanish, and it is considered one of the most in-demand degrees for today’s job market. The master’s in digital marketing at Mondragon University is held on-campus, regardless of the many online programs available at this university. 

The benefits of studying at this university include the great international reputation of the institution and their technology development with online degrees. Students learn the needed skills for implementing real marketing strategies at the workplace, whether in a company or any institution that requires digital marketing professionals. 

The subjects of this degree program include digital branding, customer experience, strategy in the digital economy, entrepreneurship, new technologies, and digital competencies. With a digital marketing degree at Mondragon University, you can work in any of the following areas:

  • Digital Project Manager 
  • E-commerce Manager 
  • SEO Manager
  • SEM Manager
  • Content Manager
  • Brand Digital Manager

Abat Oliba CEU University 

The Abat Oliba CEU University introduces the latest technology trends in the marketing field. Their teaching methodology focuses on encouraging students to learn by doing, meaning that the students are the center and focus of the learning process. The degree in marketing and commercial management in the business and economics department is a four-year program, and the graduates win the title “Expert in Digital Marketing Management.” 

The CEU university has campuses in multiple cities in Spain, such as Barcelona, Madrid, and Valencia, with many degree programs, including undergraduate, double degrees, simultaneous degrees, master’s, doctorates, and specialization degrees. The CEU University prepares students for their future careers with an almost guaranteed job position. CEU has over 4,000 agreements with numerous companies in the country and abroad to employ CEU graduates. 

Many benefits come with admission at Abat Oliba CEU University, including the factors listed below:

  • One of the most prestigious universities in Spain. 
  • Expert training and teaching staff.
  • High employability, with 95.3% of students getting jobs while studying, 93% of graduates finding employment after their studies. 
  • International recognition and collaboration with universities and companies.
  • Online learning availability.
  • Professional development.

Nebrija University

Nebrija University offers a Master’s Degree in Sales Management and Digital Marketing that takes one year to complete, and it is campus-based. This master’s degree is available only in Spanish, and students can choose whether they want to study full-time or part-time. The teaching methodology is based on practical learning, and students learn through real case studies.

The sales management and digital marketing course includes a thorough understanding of the industry —definition and the role of digital marketing— along with regular tutoring by professionals. Moreover, to make the learning more efficient, students are divided into groups to practice teamwork. Personalized teaching is also a big part of the study plan, where each student receives full attention. 

The curriculum includes several subjects equally divided into two semesters which consists of the subjects below: 

  • Function and role of the sales in a company.
  • Sales management in the digital marketing environment. 
  • E-commerce.
  • Social media skills and their effect on the digital marketing world. 
  • Sales as a part of business strategies. 
  • Customer management.
  • Obligatory professional internship.
  • A final project.

GBSB Global Business School 

The GBSB Global Business School is located in one of the best university cities in the world —Barcelona— and is a host to several digital marketing courses in all degree levels. Suppose you are interested in getting a bachelor’s degree in digital marketing at GBSB Global Business School. In that case, they offer the Bachelor of Business Administration and Digital Innovation with Digital Marketing” as a combination undergraduate degree. 

The above-mentioned bachelor’s degree at GBSB Global Business School is a three-year program for full-time learning and up to six years for part-time enrollment. The learning format is available in on-campus and online modalities, depending on students’ preferences and learning flexibility. The GBSB Global Business School has another campus in Malta or online for certain degree courses. 

For a more advanced degree in digital marketing, the Master in Digital Marketing and E-Commerce in Barcelona is ideal for students who want to advance their studies further. The degree program lasts 9 Months, and the language of instruction is English with a campus-based format.

Harbour Space University

At Harbour Space University, students can take the Bachelor of Digital Marketing as an undergraduate degree. The program lasts three years and is available only in the full-time learning pace — campus-based. The language of instruction is only English, and students gain knowledge in many aspects of digital marketing such as analytics, business, finance, creative collaboration, etc. 

This program includes a combination of subjects where students discover the many areas related to digital marketing, such as online videos, mobile, viral, social media marketing, and more. With a degree in digital marketing at Harbour Space University, graduates have the opportunity to work as digital marketing professionals in major brands, advertising agencies, or media companies. 

The study plan at Harbour Space University includes a thorough curriculum divided into three years:

  • The first year.  The first-year students are introduced to the fundamentals of marketing operations and the role of marketing strategies in the business world. 
  • The second year. By the second year, the digital marketing curriculum expands to the differences between traditional and today’s digital marketing through the latest technology trends. 

The third-year. The third and final year of the digital marketing bachelor’s degree prepares students for a specialized aspect of digital marketing, including the practical learning of planning, designing, and executing marketing strategies.

Geneva Business School

Geneva Business School offers a digital marketing degree at the undergraduate and postgraduate levels with a Bachelor of International Management specializing in Digital Marketing and a Master of International Management specializing in Digital Marketing. These degrees are available on three campuses across Europe —Geneva, Barcelona, and Madrid. 

The bachelor’s degree at Geneva Business School lasts three years, taught entirely in English. Students are introduced to new technologies and learn to use their full potential. They gain knowledge of the marketing strategies and understand the social media’s effect on business growth. As part of the degree program, students must enter an internship during their studies to prepare for their future careers. 

On the other hand, the master’s degree at Geneva Business School is available for admission in February and September with a maximum duration of 1.5 years, depending on the student’s learning pace. Upon graduation, students are equipped with master techniques and strategies to become experts in the digital marketing industry.

European University of Valencia 

With a 88% employability rate, the European University of Valencia is one of the best private universities in Spain to get a higher education degree. According to Erudera, this university belongs in Spain’s top five best universities. The Master’s Degree in Digital Marketing at the European University of Valencia is taught entirely in Spanish and is held by the Faculty of Social Sciences and Communication. 

The European University of Valencia has a mission to adapt to the student’s requirements and needs, and as such, they focus on a student-based learning and team-oriented approach. The academic staff comprises some of the best professionals in the digital marketing industry who are prepared to manage the majority of digital marketing projects. 

The curriculum is divided into five modules that include the following subjects and projects:

  • Fundamentals of Digital Marketing. 
  • Performance Marketing. 
  • Social Media, E-Commerce, Online Sales.
  • Final Project.
  • Professional Mentoring.

United International Business Schools Barcelona (UIBS)

A two-minute walk away from the city’s center, otherwise known as the heart of Barcelona, the United International Business Schools (UIBS) present the Master in Digital Marketing. All degree programs at these business schools are taught in English, not excluding the digital marketing degree program. Consequently, all applicants must prove English language proficiency, considering it is a graduate program. 

Depending on the study pace students choose —full-time or part-time— the minimum program duration is nine months to a year, and the maximum is two to three years. The requirements are based on the American higher education system, and students can choose their courses with some flexibility available. 

The study plan is flexible and matches the students’ schedules depending on their availability. There are a total of 60 credits which consist of:

  • Six digital marketing courses in total are available only in the online mode. 
  • Three courses from the marketing management department
  • Nine electives.
  • By the end of the program, the final project makes for 12 ECTS Credits.

ESIC School of Business and Marketing Management 

The Master in Digital Marketing course at the ESIC School of Business is a one-year program, and the available campuses include Barcelona, Madrid, and Sevilla. This on-campus degree program focuses on delivering the most successful techniques for students who wish to pursue a career in digital marketing.

The everyday changes in the digital marketing industry can be challenging; therefore, this program tries to support students and prepare them for a smooth transition in management strategies. One of the main objectives of the ESIC School of Business is to meet the new digital marketing demands through project-based learning, where students are the center of the class. 

Other objectives of the digital marketing master’s program are:

  • Professional training. Students learn through real-life case studies with examples of companies’ daily challenges. 
  • Gain the essential skills. Digital marketing majors at ESIC Business School earn the ability to create, develop and evaluate digital marketing strategies and plan future projects. 
  • High employability. The ESIC Business School increases the chances of students getting employment upon graduation. They believe that the professional training received at this school is one of the essential qualifications for future endeavors.